How Pilates is revolutionizing wellness entrepreneurship in Cambodia and beyond
In recent years, the global wellness economy has surged as people increasingly prioritize their overall well-being. This shift has created numerous opportunities for entrepreneurs to impact the wellness sector, especially in emerging markets. In Cambodia, Kong Keomorokot, a Pilates enthusiast, recognized a gap in wellness offerings and decided to introduce Pilates to her community.
Inspired by Pilates' transformative effects on her own life, Kong launched KMK Pilates Studio in July 2024, driven by a passion to share its benefits with others.