As a woman, what are your fears?

Women have fears that society cannot begin to fathom nor understand and these fears set them back every day. So, we created a microsite, a safe place where women can share their pains. Visit www.whatareyourfears.com to read their stories.

We kicked off the campaign with a spoken word video, that highlights the pain women go through in society.

Next, we released a series of print ads showing the fears that women have and lastly, a reaction video of men reacting to the stories that women shared on the microsite.