How do people without mothers celebrate mother’s day?
Dealing with the loss of a mother is tough on anyone and it’s even tougher on Mother’s Day when the rest of the world is openly celebrating their own mothers. On Mother's Day, we set up a customized hotline number for people to call in and speak to a “mother figure” who’s also a professional counsellor.
Short snackable videos were posted online to support the conversation
Brand: Mentally Aware Nigeria Initiative (MANI)
Award: Lisbon Ad Festival (Finalist), Loeries (Finalists), Lagos Advertising & Ideas Festival (LAIF)
Creative Director: Michael Miller
Deputy Creative Director: Ifeanyi Dibia
Copywriters: Lynda Nwaizu
Art Director: Cynthia Umeozulu
Production Agency: Zero Degrees