How far will you go to equalize the gender pay gap?
In celebration of the 2021 International Women’s Day, Pitstop Lagos restaurant equalized women for a weekend by making them pay less for their food and drinks. This small act started the much-needed conversation on the gender pay gap in Nigeria.
Brand: Pitstop Lagos
Awards: Pitcher’s Festival Award (Silver)
Press: Vanguard Newspaper, NigerianTribune
Published: Adsoftheworld Campaignoftheworld Adforum
Creative Director: Perez Tigidam
Copywriter: Lynda Nwaizu
Editor: Tayo Odugbesan
Art Director: Peter Elemi Ecoma